At the helm of Siren Marketing is Leanne Cutler, a successful marketing all-rounder with around 25 years of experience. One of her more recent successes includes the marketing of the 2008 Melbourne Writers Festival. The end result was a 40% increase in ticket sales to $580,000 and a 17% increase in attendance to 45,000 on top of a change of venue to Federation Square.
Current projects include the launch of a new specialist medical clinic, assistance with marketing communications overload for a large hospital, grant submissions for a social welfare agency and Hair Expo Australia awards submissions.
Highlights of Leanne's career include a role in the fascinating world of medical research and biotechnology at Monash University; a significant term as executive officer of the mammoth and highly respected hairdressing trade event, Hair Expo Australia; successful publicist and marketing manager (local, national and international) in Arts and Law at the Queensland University of Technology; and development manager of the Australian Ballet School's 40th Anniversary celebrations. Junior roles included a dream stint in communications and PR at the Queensland Art Gallery and some brief forays in advertising, journalism and television production way back when.
Event promotion has been a constant activity throughout Leanne's extraordinary career. And we can't communicate the extent of her successes without name dropping, just a bit ... Leanne has worked on events for everyone from Pope John Paul II to Germaine Greer. Strange but true! Nobel Laureates, world famous biotechnology researchers, leading national and international legal experts, famous visual artists, respected directors, actors choreographers and dancers have all had crowds drawn to their events as a result of Leanne's marketing prowess.
A true all-rounder, Leanne's broad expertise and skills will help you meet your business objectives. She is also a director of the successful Melbourne financial planning firm, Lets Make Money Pty Ltd and holds a Bachelor of Business (Communication) and a Graduate Certificate in Arts (Creative Writing) from QUT. She updates her knowledge by undertaking postgraduate business units and short courses as the need arises.
Leanne ensures a complete business service by having an impressive stable of colleagues in complementary areas at her finger tips ... graphic designers, organisational dynamics experts, web developers, and branding experts.
Call Siren Marketing today for a good value experience in marketing.
Leanne Cutler:. 0400 790 060
