hairshots2theworld.com has been launched, providing salons with a new, cost and time-effective way to distribute hair fashion photography to over 100 magazines in more than 40 countries.
“This new service is already being hailed a God-send by hairdressers,” Founder of Hair Shots 2 The World, Leanne Cutler said. “Hair industry PR firms and marketing departments are also welcome to outsource to us as we can save them time and money too.
Hairdressers wondering what else they can do to improve their Hair Expo Awards submissions have two new opportunities.
Siren Marketing is offering a new suite of services called The Whole Shebang that will help them prepare for their Hair Expo Awards submissions starting now!
Assistance with category selection, checklists, goal setting, six-weekly phone meetings to monitor activities and successes, storing marketing materials and media clippings and more will be provided in a premium start-to-finish service.
Hairdressers around Australia can now call on Siren Marketing to assist them with writing and compiling their awards applicatons (worth 50 percent of marks).
“Australia and New Zealand are full to the brim with brilliant, creative and innovative hairdressers, so the competition is tough.
“The amount of outstanding hair photography and the increasing number of excellent photographers, in turn increases competitiveness.
“This makes the need for the very best written submission possible essential.
Hairdressing heavy weights Sharon Blain, David Glover, Andrew O'Toole, Gary Latham, Bennie Tognini and Jayne Wild shared their award winning tips on creating awards submissions at the Award Winning Creativity Seminar at Hair Expo last Sunday. Here are 21 tips that they shared on the day:
1. Start Now. Start preparing your next submission the day after you submit the last one. Start planning photos and plan your activity so you tick all of the boxes. This probably means “start NOW” if you haven’t already. Don’t leave photo shoots to the last minute.
As the official marketing firm of the 2008 Melbourne Writers Festival, Siren Marketing helped the festival increase box office sales by 40% to $580,000 and increase audience numbers by 17% to more than 45,000 people.
"Victorians and tourists alike lapped up the 10 days of extraordinary programming that offered 300 authors presenting more than 250 events," Siren Marketing's Leanne Cutler said.
She said that the festival's move to Federation Square, re-branding and a brilliant world-class program made the festival a dream to market.